Social networking analytics web application

Location based social analytics


Overview

Geotoko allows businesses to monitor check-ins and location-based social network data for their physical locations. It integrates data from Facebook, Twitter and Foursquare and provides date analytics about your company’s location-based social media presence. James Cole was the CTO of Geotoko and was responsible for creating and overseeing its full development. In 2011, Geotoko was acquired by Hootsuite.

Screen Shot 2016 09 12 At 12 09 24 Pm

Highlights

  • Easily manage the physical locations you wish to monitor
  • View and analyse customer demographic data
  • Tight integration with the Facebook, Twitter and Foursquare
  • Beautiful graphs and metrics for displaying data
  • Interactive heatmap showing the most popular locations near you
  • Acquired by Hootsuite in 2011.

Technologies

  • Detailed Web-service integration with Social graph data
  • Storage and processing of 'big-data' and data-warehousing
  • Fast aggregation of data optimised for quick lookups (FACT table pattern)


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