Social networking analytics web application
Location based social analytics
Overview
Geotoko allows businesses to monitor check-ins and location-based social network data for their physical locations. It integrates data from Facebook, Twitter and Foursquare and provides date analytics about your company’s location-based social media presence. James Cole was the CTO of Geotoko and was responsible for creating and overseeing its full development. In 2011, Geotoko was acquired by Hootsuite.
Highlights
- Easily manage the physical locations you wish to monitor
- View and analyse customer demographic data
- Tight integration with the Facebook, Twitter and Foursquare
- Beautiful graphs and metrics for displaying data
- Interactive heatmap showing the most popular locations near you
- Acquired by Hootsuite in 2011.
Technologies
- Detailed Web-service integration with Social graph data
- Storage and processing of 'big-data' and data-warehousing
- Fast aggregation of data optimised for quick lookups (FACT table pattern)
