Social networking analytics web application

Overview

Geotoko allows businesses to monitor check-ins and location-based social network data for their physical locations. It integrates data from Facebook, Twitter and Foursquare and provides date analytics about your company’s location-based social media presence. James Cole was the CTO of Geotoko and was responsible for creating and overseeing its full development. In 2011, Geotoko was acquired by Hootsuite.

Highlights

• Easily manage the physical locations you wish to monitor
• View and analyse customer demographic data
• Tight integration with the Facebook, Twitter and Foursquare
• Beautiful graphs and metrics for displaying data
• Interactive heatmap showing the most popular locations near you
• Acquired by Hootsuite in 2011.

Technologies

• Detailed Web-service integration with Social graph data
• Storage and processing of 'big-data' and data-warehousing
• Fast aggregation of data optimised for quick lookups (FACT table pattern)

Links

• Geotoko
• Hootsuite Press Release
• Techcrunch
• Mashable
• ReadWriteWeb